Industry Profile
What It Takes To Coordinate Game Operations & Delivery For The Canadian Paralympic Committee

Sport is a universal language. It brings people together beyond their differences, breaks down barriers of religion, ethnicity, language, and ability.
Maggie Brennan
The Conversation
Inside The Role

I was fortunate growing up that my parents enrolled me in a variety of sports. I developed an affinity for hockey and soccer – I enjoyed the team environment, the sense of purpose and fulfillment it gave me, and the friends I made - many of whom are some of my closest now as an adult.
As I reached near the end of high school, I had an interest in business and a passion for sport and stumbled across the Sports Administration program at Laurentian University. This was a great fit for me as I was also able to play for their Varsity Women’s Hockey team while pursuing my degree.
Since that journey started, I would say there have been a number of times in the early years of my career that have confirmed my passion for the industry and attitude on this career path. However, there are a few that stand-out. The first was as a volunteer at the FIFA Women’s World Cup in 2015. I loved the hustle and bustle of it all - the attention to detail, the coordination, being close to the action and working alongside a group of individuals so passionate about delivering success while enjoying every moment of long, hard-working days.
Fast forward a few years and I was fortunate to be working in a full-time role at the CPC. My first few Major Games experiences at the PyeongChang 2018 Paralympics and the Buenos Aires Youth Olympic 2018 really confirmed my choices and passion for the work I was doing. Sport is incredibly powerful. Watching athletes accomplish goals, achieve greatness and reach their full potential while being able to play even just a minuscule part of that behind the scenes is extremely humbling and fulfilling.

When the notice came out from the IOC that the Games were officially postponed, I was getting a McFlurry at a McDonalds drive-thru (because why not) and I’ll never forget the moment. I remember the next morning starting my day and everything I had planned to be working on was now irrelevant or at the very least certainly not required in the immediate future. It was a whirlwind the first few days because although looking back now it seems as though there was really no other option than to postpone the Games, this wasn’t as clear in late March / early April when it all developed so quickly.
The first thing we had to do in Games Operations was assess the impact of the postponement on all of our programming to identify risks, necessary changes and opportunities. Very quickly, we knew the approach to tackling such a large change was as an opportunity. Although due to the negative impact of COVID-19, we on our team needed to approach the postponement as an opportunity to innovate and enhance all that we do so that when the Paralympic Games occur in 2021, we are able to offer the best services to our National Sport Organizations and athletes to shine on that world stage.
In 2018, I was really fortunate to be selected for a volunteer role with the Canadian Olympic Committee and International Olympic Committee at the Youth Olympic Games as a “Young Change-Maker”. This has led me on a journey I could never have imagined and opened my eyes to the true power of sport. As part of the IOC Young Leaders program, I get to learn from, work with and be inspired by other passionate people from around the world using sport as a tool for social change to improve their communities.
At the Youth Olympic Games, we visited a primary school with our Youth Olympic team, and I’ll never forget the smiles on all of the children’s faces in awe of the Canadian Youth Olympians, and how much grace and leadership the young athletes showed to those kids. I get to witness much of the same inspiration as a minor hockey coach working with young athletes, who challenge and surprise me every day.
Sport is a universal language. It brings people together beyond their differences, breaks down barriers of religion, ethnicity, language, and ability.
Being able to work a job that supports athletes behind the scenes, in combination with coaching and my role with young athletes through the IOC Young Leaders program, it is so rewarding to see athletes who are incredibly talented, motivated, hard-working and also making a difference in their communities and our world.
It is quite evident that COVID-19 has had large implications on the sport and event industry. While it has been difficult for event managers, sport administrators, coaches, athletes and truthfully everyone due to all of the ongoing changes and unknowns, it is also is making organizations and the people within them more resilient and taking on challenges they have never seen before or could have imagined. It is forcing people to think outside the box and be innovative in their thinking.
I anticipate seeing some big changes in the industry, and those that are positive to aspiring sport administrators and the other individuals I listed above. Fortunately, we have seen more postponements than cancellations, which I think is something to remain optimistic about. If we look to history and some of our world’s biggest challenges (IE. World Wars), some of the greatness innovations and advancements in our world have come from these eras, and in the case of COVID-19 we are all fighting on the same side – us against the virus. The comeback is always greater than the setback is something I like to continuously remind myself of during these hard times.
Final Thoughts
Hayley's Final Thoughts
Maggie's role encompasses A LOT. But, when you have drive and passion (as Maggie does), it's a breeze. Throughout this interview, I learned just how passionate Maggie is about not only her multiple roles, but sport as a whole. Besides her roles with the Canadian Paralympic Committee and the IOC Young Leaders program, Maggie volunteers her time as a minor hockey coach. It's incredibly uplifting to see Maggie promote the sport she loved for so many years to young children, showing them the ropes. Even though the 2020 Summer Paralympics have now been postponed to 2021, Maggie is continuing to be optimistic. As Maggie mentioned, the comeback is always greater than the setback and we can't wait to see hers!