SPMA

Article

Gender in Sport March 31, 2019

Women’s Hockey: Why the Pro Canadian League is Folding

The Canadian Women’s Hockey League (CWHL) announced its end today. Most professional female hockey players played in the CWHL when not vying for a…

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Academic Insight March 29, 2019

Is Good Sportsmanship a Lost Art?

Sport is about competition. Whether you are competing as an individual or in a team environment, the goal is to win. Nonetheless, just because…

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Academic Insight March 27, 2019

Protected: Managing the Media at Sport Events

The hunger is kicking in. You neglected to eat this morning. You needed to catch the bus on time and also forgot to brush…

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Event Management March 25, 2019

Road Teams Fans Traveling More

Sports fans who love their sports teams seem to be traveling more and more to see their teams play when they’re on the road.…

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Academic Insight March 23, 2019

Ethnic Marketing in Sport: A Case Analysis of Jeremy Lin & Toronto

What is Ethnic Marketing? Ethnic marketing in sport takes place when a sport property deliberately markets one or more of their products or services…

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Academic Insight March 22, 2019

Why Is Sport So Important?

Sport plays an essential role in building a better society. But have you ever wondered why is sport so important?  And is it more…

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Academic Insight March 20, 2019

Press Conferences in Sport

A press conference in sport is one of the interesting aspects of sporting events. Athletes are held against their will in a contained place…

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Professional Sport March 20, 2019

Sport Coverage: Sport Figures Are People Too

There has never been as much coverage of sport as there is in today’s society. Indeed, just flip on your television and you’ll find…

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Academic Insight March 19, 2019

Smack Talk: Reacting to Live Fans Who Do It

Background Russell Westbrook’s incident with a Utah Jazz fan is nothing new. It's a case of smack talk taken to extremes. We often believe…

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Academic Insight March 16, 2019

Winning the Game Day Presentation: Toronto Maple Leafs

Student vs. Sport Spectator Ever been to a class that bored you and made you wonder, "How can I stay in this for a…

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Academic Insight March 13, 2019

Dear John: Every Team Needs a Fan like Kimmy Moisa

Anticipating the return of John Tavares to the Island as a Toronto Maple Leaf, Channel 12 News, Long Island television station, had a mission.…

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Academic Insight March 12, 2019

Athletes Rehab with Social Media

A lot has changed since the advent of social media, and professional athletes have begun to use the technology in a variety of different…

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