SPMA

Politics, Politicians, Elections, and Sport: Justin Trudeau Visits Raptors

Background Sport has been used as a politic weapon for decades. How do you rouse a nation to back a sport, team, or athlete?…

Music in Sport Part 2: Traditional Tunes Enhance Fan Identification

Para/Pan Am Games Sprung A Plan for Sport in Ontario: Game ON

It was the late summer of 2015. Ontario had just hosted a major multinational sport event. Yes indeed, the Para Am Games took over…

“What the Heck is Sport Management Anyways?”

Music in Sport Part 1: Setting the Tune for Player Performance

Music in sport at all levels is common. Whether it’s pre, post or during the game; music is omnipresent. Likewise, music plays a large…

Game Day Operations with Taylor Dean

Taylor Dean started her education with a desire to one day work for Maple Leafs Sports and Entertainment (MLSE). Dean’s interest in working for…

Using Job Descriptions to Know What a Career in Sport Management Requires In Canada

What is your dream job?  Do you have the skills and experience for that job? Chances are you want or have a career in…

Beer & Shampoo: The Use of Alcohol in Locker Room Celebrations

Post-Game Celebrations in Sport: Carolina Hurricanes Controversy

Post-game celebrations in sport. What would sport be without them? Like most major sports, celebrating a win is something normally done in traditional fashion.…

DAZN Now Owns Canadian Tennis Rights

Sport is not free for anyone DAZN Canada now owns Canadian tennis rights. This means that DAZN will exclusively stream the ATP World Tour…

Managing a Crisis in Sport

Managing a crisis in sport is important. Car trouble on your way to class is a crisis. It's unpredictable. But you may be judged…

Being Watched: Why Athletes Cover Their Faces

Athletes covering their faces. We’ve all seen it. The camera catches an athlete on the bench or during play. They are seen covering their…